The SMILE Project presents a preliminary model of the relationship between discourse on social media and authentic views held by social media users, based on researching discussions about arts and culture experiences occurring on social media.

SMILE builds on an online ethnography which focused on a small stratified random sample of Twitter users discussing partner arts and culture organisations on Twitter to uncover the relationship between online and offline discourse.

This research has been used to develop a new prototype open source sentiment analysis tool for arts and culture discourse, providing a practical test of the initial findings about automated social media analysis.

The SMILE Analyser provides a realistic understanding of the limits of what social media discourse can reveal and is essential at a time when such data is widely seen as an unproblematic source of audience insights.

WORKSHOPS

The practical implications of the research is being discussed in workshops with two practice partners: Visual Arts Southwest and the University of Cambridge Museums. These workshops are being held on:

Using Social Media Analysis to Evaluate Arts and Culture Experiences

Location & Timing:

This event will take place at the University of Warwick main campus in room A0.05 (Social Sciences buildings) from 2.30-4.30pm on Friday, 29 January 2016.

The event will also be recorded and made available online afterwards at: culturesmile.org

This workshop will present research findings from the SMILE project (funded by the Arts and Humanities Research Council) and discuss their implications for arts and culture organisations seeking to evaluate quality of visitor experience. This event will discuss the strengths and weaknesses of analysing visitors' discussions on social media to inform arts organisations' practices.

Register for this event: HERE

Speakers

Speakers at this event include:

  • Dr Eric Jensen (Department of Sociology, University of Warwick)
  • Professor Mike Phillips (i-DAT, University of Plymouth)

Design Workshop: Visualising Social Media Analysis to Evaluate Arts and Culture Experiences

Location & Timing:

This event will take place at Plymouth University Thursday 28th January Scott Building 113/ Scott Building 104 on Thursday 28th January 2016.

The event will also be recorded and made available online afterwards at: culturesmile.org

This workshop will present research findings from the SMILE project (funded by the Arts and Humanities Research Council) and discuss their implications for arts and culture organisations seeking to evaluate quality of visitor experience. This event will discuss the strengths and weaknesses of analysing visitors' discussions on social media to inform arts organisations' practices.

Register for this event: Workshop Full.

Speakers

Speakers at this event include:

  • Dr Eric Jensen (Department of Sociology, University of Warwick)
  • Professor Mike Phillips (i-DAT, University of Plymouth)
  • Chris Hunt (i-DAT, University of Plymouth)
  • Christos Melidis (Cognovo)

For further information please contact: Eric Jensen

ANALYSER

In order to test out the value of automated analysis of social media data about cultural experiences, we have developed a tool that is designed to detect expressions of emotion associated with arts and culture experiences. This tool has been 'trained' using data from visitors' tweets about their experiences at different types of art and culture experiences in the UK. You can view a demostration of the analyser here: http://www.culturesmile.org/demo/all/

You can sign up to test the tool here: http://goo.gl/forms/WbjkDUpGFZ

ANALYTICS

The SMILE Analytics builds on the Qualia Analytics Dashboard:

ABOUT

SMILE is funded by the AHRC (Arts and Humanities Research Council) www.ahrc.ac.uk.
The project is delivered by Warwick University in partnership with Visual Arts Southwest, the University of Cambridge Museums and i-DAT with New Digital Design.


Project Team:
Eric Jensen: E.Jensen@warwick.ac.uk
http://www2.warwick.ac.uk/fac/soc/sociology/staff/jensen

Maria Liakata: M.Liakata@warwick.ac.uk
https://www2.warwick.ac.uk/fac/sci/dcs/people/maria_liakata/


This collaborative project aims to build upon prior research conducted as part of the Qualia (qualia.org.uk) project (Digital R & D Fund for the Arts). One element of the Qualia project was a critical evaluation of existing sentiment analysis tools for automated analysis of social media data, and the development of a preliminary open source binary (positive/negative) sentiment analysis tool using data from the practice partner Cheltenham Festivals.

SMILE extends and amplifies this work by:
(1) engaging two consortiums of arts and culture engagement institutions- Visual Arts Southwest and the University of Cambridge Museums- on the topic of measuring social media indicators of 'quality of experience',
(2) including international expertise and cross disciplinary working- spanning arts technology, communication, sociology and computer science- to deliver new insights about social media analytics,
(3) developing a preliminary model of the relationship between discourse on social media and authentic views held by social media users, based on researching discussions about arts and culture experiences occurring on social media,
(4) establishing an empirical basis for developing a new categorical sentiment analysis tool focusing on social media content using online ethnography and conversation analysis to identify the ways in which social media are used to communicate about arts and culture experiences and
(5) developing a new prototype open source sentiment analysis tool [SMILE] for arts and culture discourse to provide a practical test of the initial findings about automated social media analysis from the preceding Qualia project and
(6) disseminating the new sentiment analysis tool and associated research, critical reflections and practical recommendations through practitioner workshops and web-based communications.


SMILE Project development blog can be found here: blog.culturesmile.org

CONTACT

For further information please contact:
Eric Jensen | Maria Liakata